Watching cable TV can be more expensive, this is reason, know detail
Watching cable TV can be more expensive, this is reason, know detail
Earlier, cable operators and DTH providers like Airtel, Tata Sky etc used to bundle channels into ‘packs’, and consumers were forced to choose their packs, rather than channels.
In this system, the end-user was not aware of the exact MRP or Maximum Retail Price of each channel, and ended up paying for hundreds of channels which he/she didn’t even watch for a minute.
But under the new Cable TV Rules by TRAI, this changes.
Now, the consumers are aware of the MRP of each channel and based on their preferences, they can choose the ones they want to actually watch.
TRAI has mandated every broadcaster to reveal the MRP of each channel, thereby making it transparent, and clear.
Rs 19 Per Pay Channel
Under TRAI’s new rules, broadcasters such as Star, Zee, TV18 can create their own packs and bouquets for the end-users and consumers. However, there is a catch.
In their bouquets, they cannot include a channel whose retail price is more than Rs 19.
This is the reason that broadcasters have capped the maximum retail price of channels to Rs 19, and this includes HD channels as well.
This is one major reason why overall expenditure of watching cable TV is all set to come down in coming days, simply because there is no channel (SD or HD), whose cost is more than Rs 19 per month.
Reason #3: Consumer Behavior
As per a survey by BARC India, which was mentioned by TRAI as well, an average household watches, on an average, 50 channels in a month.
The survey said that 90% of the household wil watch/flip max 50 channels.
Now, this is an important indicator for the consumer and cable TV companies, and clearly proves that the overall expenses will now only come down.
This is how:
Rs 130 (plus GST) has to be paid anyways, to any cable operator/DTH provider, as network connect fees. 100 Free to Air SD channels can be availed under this charge of Rs 130. The consumer can now choose the cable operator which provides their most favourite channels as FTA, and save money by only paying Rs 130 plus GST for a month.
In case they want to watch other channels, then for 25 channels, only Rs 20 has to be paid extra. Even with an average price of Rs 10 per pay channel, the consumer will only pay Rs 100 for 10 pay channels and Rs 130 (plus GST) for FTA channels.
Hence, Rs 250 comes to be an average cost for cable TV, per month for a household now.
Ofcourse, it depends on which channels the consumers wish to watch, but generally speaking, the overall cost of cable TV is all set to come down.
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